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Activision Blizzard Media
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Let's Start By Getting Connected
Summer of Play
Our four-week-long digital competition returns. Learning about the gaming audience could win you summer prizes.
Jul 29th - Aug 29th
The Power of Platforms
Today, players move seamlessly across devices—playing on mobile during a commute, engaging on console at home, or diving deeper on PC. Understanding this cross-platform behavior is key to building meaningful connections.
Download our latest report to learn more.
IN-GAME
ADVERTISING FOR A
LEANED-IN AUDIENCE
Activision Blizzard Media delivers player-first, cross-platform in-game advertising for brands looking to grow their audiences within iconic, brand-safe environments.
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Starcade Studios
Starcade Studios transforms your brand's vision into compelling in-game ad experiences.
Making your brand the star of the show.
Playables
Playables are premium branded interactive games designed to capture your audiences' attention and drive your brand goals.
This format, similar to our Rewarded Video, is opt-in and seamlessly integrated within the broader game experience.
Rollover Titles Above
MORE THAN 1 IN 3 PEOPLE PLAY VIDEO GAMES GLOBALLY
The gaming audience is a diverse and robust group that stretches across all ages, genders, and socio-economic groups.
Our games are played and watched by a highly-engaged audience across mobile, console, and PC, making them an ideal match for your brand's targeted advertising campaigns.
64
%
of players play games to relax
58
%
of US
gamers are
Multiplatform
gamers are
Multiplatform
UNDERSTANDING GAMERS AND HOW THEY PLAY
The gaming landscape is shifting, with more ways to play and new ways to engage.
Get to know gaming and how to meaningfully connect with our players.
78
%
of our players prefer in-game ads to be rewarded
76
%
of players prefer in-game ads to be optional
UNMATCHED TITLES. UNRIVALED ACCESS.
Bring your brand to life with player-first in-game advertising in some of the most iconic titles in gaming.
Our legendary franchises are enjoyed by millions of players globally.
#
1
GROSSING FRANCHISE IN U.S. APP STORES (Candy Crush Saga)
+
400
M
CALL OF DUTY MOBILE DOWNLOADS
INNOVATIVE AD SOLUTIONS
FOR EVERY MOMENT
FAN-FIRST AD FORMATS FOR HIGH PERFORMANCE IN-GAME ADVERTISING
The numbers speak for themselves
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2.3x
greater purchase intent than other digital publishers
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98%
Viewability vs. the industry average of 60%
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4.4x
greater awareness than other digital publishers
Video Ads
Thoughtfully executed for impactful results
Whether you use our standard placement or new interactive video formats, our opt-in and rewarded journey leaves brands and players happy.
Playables
Bring your brand to life
Playables are premium, branded interactive games that fit seamlessly into iconic titles.
Custom Integrations
Gaming experts lend a helping hand for an integrated feel
For brands who authentically fit the gaming spirit, work with our teams to blend into the game across platforms.
OUR INSIGHTS. YOUR ADVANTAGE.
Our research is world-class, providing you with the best video game and esports media insights.
Research
Play It Forward
Take a look at the difference "leaned-in" attention can make for brands in our new, quick, and digestible infographic.
Research
The Many Ways We Play
How people choose to play tells us a lot about who they are in and outside the game. Learn about six player segments and how best to reach them in our latest research.
Research
The Engagement Game
This report charts both gamers' and non-gamers' entertainment habits to understand how these routines have evolved, from time of day engagement, generational influences, second screening, and ad avoidance.
